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The Trevor Francis Silverline Range cartoon by Adidas

There’s definitely not enough football advertising done through the medium of Roy of the Rovers-style cartoons these days.

It was a different story back in Trevor Francis’ time. The first £1 million footballer didn’t have a Twitter account and, in a pre-YouTube age, his only chance of spreading a viral would have been through team baths.

So, Adidas marketed a range of boots carrying Francis’ name with a cartoon instead.

The Trevor Francis Silverline boots help, nay allow, our protagonist to fire his team to a 3-2 victory. Cartoon Trev – kitted out in a sheepskin coat – wisely advises swapping to the boots bearing his name at half-time.

Here’s the cartoon in full.

Trevor Francis

Posted in Savile Rogue

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